Every business owner knows that pricing can make or break a sale. If your prices are too high, you may lose potential customers. But if your prices are too low, you may not make the profit you need to keep your business afloat. But before you even get to this conversation, you have a decision to make: Should you display your prices on your website?

You may already have an opinion, but there's a strong case for both sides of this argument. Keep reading for more on both.

When starting a business, your website is at the top of the list of priorities. Which platform should you use? (I recommend Squarespace!) Is a template enough, or do you need a web designer? What even IS web design?

We've got all these answers and more. This article will discuss web design, why you need it, and what it looks like on Squarespace. We'll also talk about the different types of web design and what a web designer does.

It’s no secret that Squarespace loves to make amazing website design + essential functions accessible to all business owners - the platform's simplicity makes it stand out from the rest!

Today, Squarespace launched Fluid Engine - a new content editing system that allows you to drag and drop elements anywhere on your version 7.1 website. (I know - AMAZING!) While this is a total game changer for business owners & website designers, you should know a few things as your site transitions from the classic editor to Fluid Engine!

A mood board is a great tool to inspire and get you out of your design rut. A mood board (sometimes called an inspiration board) is a collection of images, colors, and fonts that you can use to get a feel for your website's overall tone and style.

In this blog post, we'll discuss how to create a web design mood board for your Squarespace website

If you're not using your Announcement Bar on Squarespace, you're missing out on one of the best marketing features built into the platform. Its prime location at the top of the page makes it a perfect way to get important info to your visitors as soon as they land on your site. But if you're using it as just a place to say hi, you're missing out on its powerful potential!

So, what should you be putting there?

The simple answer is a CTA (call-to-action). This gets them engaged immediately, but it's not enough to just tell them where to click.

Here are 12 better ways to use the Announcement Bar on your website

A web design trend is simply a style or technique that is popular among web designers. It can be anything from the website's overall layout to the specific fonts and colors used. Designers often use trends to help them create stylish and up-to-date websites, and it's wise to think ahead for your site. After all, it takes only a split second for someone to decide to stay on your website.

However, it's important to note that not all web design trends are created equal. Some trends are more popular than others, and some may be more appropriate for certain types of websites than others. Just remember to stay true to your style and don't try to force a trend that doesn't fit. With a little bit of thought and creativity, you can create a website that is both stylish and modern.

With a web browser full of tips and tricks for a successful website, knowing what information is accurate can get overwhelming. This is especially true because everyone claims to have the best, simplest, and cleverest tricks that you need. How can you pick which tips to follow? When in doubt, we always think science is a great place to look for answers. And web design is no exception!

Did you know that there's a science to attracting and converting clients? That's right. When it comes to creating a website that your audience will love, psychology is everything!

Squarespace is an excellent platform for creating beautiful and professional websites. This blog post will discuss 18 ways to improve your Squarespace Web Design. We will cover everything from adding a custom favicon to password-protecting private pages. So whether you are just getting started with Squarespace or have been using it for a while, there are sure to be some tips you can use!

When you're ready to move your business online, a Squarespace website is the perfect way to do it. They are simple to use and come with a wide range of features that will help you get the most out of your website. Plus, they are elegant and modern, with many options for creating the site of your dreams.

But what happens if you realize that a custom website design is out of your budget? Are you doomed to settle for less? Nope! The good news is that you still have options for creating your website; it's just a matter of finding the perfect choice for your situation.

Speaking of options, what are they? Let's look at the most common alternatives to a custom Squarespace website build.

As a Squarespace Expert Designer, I get a lot of questions about Squarespace. I've been collecting some common ones, and today I'm going to give you the answers that you've been dying to know!

When potential customer comes to your website, your goal is to impress them from the moment they arrive. They are looking to your website to get a sense of who you are, what you are selling, and why it is the only option for them. And while they won't learn all of that in the first few seconds, they will instantly get a vibe from your site – and that's what will convince them to stay and find out the rest.

So, how do you get them to stick around long enough to learn about your incredible offerings? It all starts with a few must-have features for your website.

We’ve all been there; Wrecking our brains as to why people aren’t visiting our website after putting so much time, effort, and money into its creation.

The thing is, creating a beautifully designed & strategically built website is the main foundation. Now that you have your shop window, let’s talk about how to get more clients through the door to grow your business by boosting traffic

I totally get it - you’re a successful business owner & at the end of the day after serving clients and trying to grow you just don’t have the headspace to focus on tweaking or updating the website you set up “just to have something to send prospects”.

We all get busy - & honestly, since I became a business owner - it seems like there are fewer hours in the day to get everything done.

BUT don’t set that website on the back burner just yet - your website’s design, goals, and client journey (or lack of) might be costing you clients! :( Here’s why your website’s design is SO important!

A lot of times business owners build their websites with a mindset of - this is about me & my services and what I think looks good. While OF COURSE, your website includes info about you & your business, it should honestly be focused on your ideal clients (think about the results of your services & how you solve their problems).

A VERY important way to serve your ideal clients or prospects is to make your website user-friendly!

Ensuring your website is easy to navigate, engaging, and truly working for you is key to reaching your website goals & keeping your bounce rate low!

Here are 5 easy steps that you can take TODAY to make sure your website is more user-friendly for visitors!

So you’ve started your business or you’ve rebranded and now you are looking at website options - there are tons out there and multiple ways to get your business online! It can be kind of overwhelming trying DIY a custom site from scratch (especially if the design isn’t your favorite thing to do & you actually want your website to help you connect with my clients!)

Don’t worry - I’ve got you covered!

Let’s talk about purchasing Templates vs. Hiring a web designer for a custom site.

What is the purpose of your ‘About’ page?

To truly connect with your dream clients, build that trust & explain how you solve problems.

Shocker!

An effective & strategic About page is barely even about YOU - it’s about how you help your clients (& lots of CTA to work together)

I know - takes off a lot of pressure not having to fill a whole page about YOURSELF!

All business owners know how important it is to save time but did you know that your Squarespace website can actually save you hours each week (yep, & keep everything in ONE spot!)

If you're in the beginning stages of your business or don’t have the funds to invest in professional website design yet - you may be trying to DIY because you KNOW the importance of having a website. & that's ok!

Just make sure you are avoiding these top 3 website mistakes.