5 New Design Trends to Embrace on Your Website (and 3 to Avoid!)
It's 2022, and your website is looking a little dated. It's time for a redesign! But before you start sketching out those new designs, you should look at the latest web design trends.
Before we start, you might be wondering what a web design trend is? And more importantly, why should it matter to you? Let's take a closer look.
A web design trend is simply a style or technique that is popular among web designers. It can be anything from the website's overall layout to the specific fonts and colors used. Designers often use trends to help them create stylish and up-to-date websites, and it's wise to think ahead for your site. After all, it takes only a split second for someone to decide to stay on your website.
However, it's important to note that not all web design trends are created equal. Some trends are more popular than others, and some may be more appropriate for certain types of websites than others. Just remember to stay true to your style and don't try to force a trend that doesn't fit. With a little bit of thought and creativity, you can create a website that is both stylish and modern.
Now that you know a little more about web design trends, you can start thinking about how to incorporate them into your website. You might also be wondering if web design trends matter when creating a site on Squarespace.
The answer is yes! While Squarespace already has a modern and stylish look, web design trends can still be relevant. Squarespace gives you a vast range of design options, just with what's built-in! You can also add your own coding to create a custom look just for you. And from the outside, Squarespace looks like any other website, so being trendy definitely doesn't hurt!
So don't be afraid to experiment with different looks and styles. With Squarespace, it's easy to change things up and try something new. Who knows? You might end up with a website that's ahead of its time.
Now that you know a little more about web design trends, here are 5 of the hottest trends to embrace in your next website design:
1. Creative Fonts: Gone are the days of boring web fonts. In 2022, web designers are getting creative with their font choices. We're seeing more variety and increased use of white space to make the text more readable. You can add your custom brand font with just a little bit of CSS code (your web design can help you here) or you can go subtle or bold -- no matter what you choose, Squarespace has a font pack that's perfect for your audience.
2. Video Content: Video is taking over the internet! More and more businesses are using video to tell their stories, explain their concepts, and showcase their products and services. If you want your website to stay relevant in 2022, you need to start incorporating video content. They don't have to be long or complex; just make sure you've got a great picture and audio quality combined with content worth watching!
3. Minimalist Design: Less is more in web design! Minimalist designs are clean, sleek, and stylish. They focus on the essentials and get rid of any unnecessary clutter. If you're looking for a modern website design, minimalist is the way to go. (And just because it's popular doesn't mean there aren't unique ways to do it. Stretch yourself and be creative -- or hire someone to give you a hand!)
4. Fun: Websites don't have to be all business. In fact, some of the most successful websites are the ones that embrace a sense of fun (ahem... Google)! Simple graphics and contrasting colors can go a long way in making your website more engaging and visually appealing.
5. Interactive Elements: Interactive elements are becoming more and more popular on websites. From moving backgrounds to chatbots and beyond, these elements add fun and engagement for users. If you want your website to stand out from the rest, consider incorporating some interactive features into your design.
Now that you know what's hot in web design, let's take a look at two trends that you should avoid:
1. Non-Responsive Designs: Mobile is officially in, and if your website doesn't keep up, you may find your traffic dwindling. In fact, web design is trending toward Mobile-First Design, where you design for smartphones and tablets and convert that to your desktop and laptop versions.
2. Slow Loading Speeds: Nothing says outdated like a slow loading time, and no one wants to wait around for a slow website to load. In fact, about 47% of users will leave if your site doesn't load in two seconds or less! Ensure your web designer pays attention to loading speeds when creating your new site to keep your customers happy and engaged.
Now that you know what web design trends to embrace (and avoid), it's time to start your new site! The good news is that Squarespace is always on-trend! Their designs are always responsive, sleek, and modern with pages that are optimized for fast loading times.
So if you're looking for a cutting-edge website design, Squarespace is the way to go, and I can help you get there! I offer custom web builds and customizable templates to help you create the website your business needs.
And for more web design inspiration, check out my templates and the Design Gallery on Squarespace's website. You'll find tons of beautiful Squarespace websites to help get your creative juices flowing. Happy designing!
And don't forget to check out my About Page Template for everything you need to get started!
Feeling stuck or overwhelmed?
As a Squarespace Expert, I can help you navigate the world of Squarespace design. Book a free consult with me to learn more about custom website builds and my customizable Squarespace templates. I have something for every need and every budget!
You can also jump into your website build with my FREE Website Project Planner: https://alexedwards-design.com/website-project-planner.
The Website Planner is the crucial tool I use on EVERY site I create. Use it to:
Get clear on your goals.
Identify your ideal client.
Stay organized and on track with your website build.
♡ Alex E.
