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How to Create a Web Design Mood Board: Tips and Tricks for Getting Started (includes a free template!)

When it's time to decide on the details of your Squarespace site, the vast array of options can seem overwhelming. And this is true whether you're creating your site from scratch, using a template, or working with a designer. There are so many colors, fonts, images, and styles to choose from!

A mood board (sometimes called an inspiration/brand board) is a collection of images, colors, and fonts that you can use to get a feel for your website's overall tone and style. 

In this blog post, we'll discuss how to create a web design mood board for your Squarespace website, including a free mood board template!

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Website Design Alex Edwards Website Design Alex Edwards

4 Tips to Boost Website Traffic

We’ve all been there; Wrecking our brains as to why people aren’t visiting our website after putting so much time, effort, and money into its creation.

The thing is, creating a beautifully designed & strategically built website is the main foundation. Now that you have your shop window, let’s talk about how to get more clients through the door to grow your business by boosting traffic

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Alex Edwards Alex Edwards

Why Your Website’s Design is so Important

I totally get it - you’re a successful business owner & at the end of the day after serving clients and trying to grow you just don’t have the headspace to focus on tweaking or updating the website you set up “just to have something to send prospects”.

We all get busy - & honestly, since I became a business owner - it seems like there are fewer hours in the day to get everything done.

BUT don’t set that website on the back burner just yet - your website’s design, goals, and client journey (or lack of) might be costing you clients! :( Here’s why your website’s design is SO important!

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Website Design Alex Edwards Website Design Alex Edwards

Make your website visitor-friendly in 5 easy steps

A lot of times business owners build their websites with a mindset of - this is about me & my services and what I think looks good. While OF COURSE, your website includes info about you & your business, it should honestly be focused on your ideal clients (think about the results of your services & how you solve their problems).

A VERY important way to serve your ideal clients or prospects is to make your website user-friendly!

Ensuring your website is easy to navigate, engaging, and truly working for you is key to reaching your website goals & keeping your bounce rate low!

Here are 5 easy steps that you can take TODAY to make sure your website is more user-friendly for visitors!

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Squarespace Alex Edwards Squarespace Alex Edwards

Templates VS. Custom Design

So you’ve started your business or you’ve rebranded and now you are looking at website options - there are tons out there and multiple ways to get your business online! It can be kind of overwhelming trying DIY a custom site from scratch (especially if the design isn’t your favorite thing to do & you actually want your website to help you connect with my clients!)

Don’t worry - I’ve got you covered!

Let’s talk about purchasing Templates vs. Hiring a web designer for a custom site.

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Website Design, Resources Alex Edwards Website Design, Resources Alex Edwards

What to put on your website’s About page!

What is the purpose of your ‘About’ page?

To truly connect with your dream clients, build that trust & explain how you solve problems.

Shocker!

An effective & strategic About page is barely even about YOU - it’s about how you help your clients (& lots of CTA to work together)

I know - takes off a lot of pressure not having to fill a whole page about YOURSELF!

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Website Design Alex Edwards Website Design Alex Edwards

3 mistakes to avoid on your website.

If you're in the beginning stages of your business or don’t have the funds to invest in professional website design yet - you may be trying to DIY because you KNOW the importance of having a website. & that's ok!

Just make sure you are avoiding these top 3 website mistakes.

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