Balayage Blonde Salon
Editorial & Aesthetic Brand + Website for a Saint Petersburg, FL Hair Salon
Custom Brand & Website Design for Balayage Blonde Salon
Luxury Hair Salon
SERVICES
Squarespace Website Design
Full Branding
SEO Optimization | Strategy
Content Curation | Copywriting
PROJECT DETAILS
A fresh look and website for Balayage Blonde Salon ☆
Balayage Blonde Salon came to us with a clear mission: to create a premium digital presence that reflects their artistry in blonding, high-end hair services, and modern, client-focused experience. As one of St. Petersburg’s top destinations for lived-in color and dimensional blondes, their online presence needed to match the elevated experience they offer behind the chair.
We did a complete brand and website refresh, creating a new up-leveled logo suite as well as integrating new services, storefront and client-centered features on their new website in our brand + web package.
What we delivered:
Custom Hair Salon Branding: A high-end, feminine identity with a soft color palette, luxury fonts, and logo elements designed to reflect their niche in blonding.
Strategic Website Design for Hair Salons: Built on Squarespace, the layout is mobile-optimized, clean, and focused on turning visitors into booked appointments.
SEO-Driven Copywriting: Every page—Home, About, Services, and Booking—is intentionally written with keywords that help local clients find the salon on Google.
Keyword Strategy: We targeted search terms like:
“blonde hair salon in St. Petersburg FL”
“balayage specialist near me”
“dimensional blonde hair salon”
“custom website design for hair salons”
Conversion-Focused Layout: Clear call-to-actions, an integrated booking button, and service pages that guide users effortlessly from scroll to schedule.
