HYGGE SKIN
Aesthetic Website for a Palmetto Bay, FL Aesthetician
Custom Website Design for Hygge Skin Studio
Skincare Studio & Aesthetics
SERVICES
Squarespace Website Design
SEO Optimization | Strategy
Content Curation | Copywriting
PROJECT DETAILS
Hygge Skin Studio is a facial studio rooted in warmth, results, and intentional care. Located in Palmetto Bay, Florida, owner Erin wanted a new website that captured her minimalist aesthetic and holistic approach to skin health, while guiding clients clearly and confidently toward booking. The goal was to create an online experience that felt as calming and curated as her treatment room.
We did a complete website refresh as well as integrating new services, skincare storefront and client-centered features on their new website in our brand + web package.
What we delivered:
We created a custom Squarespace website designed to blend beauty with strategy, centered around conversion, ease, and local search visibility.
Brand-Forward Visual Direction: A soft, neutral palette paired with editorial typography mirrors Erin’s elevated yet approachable style.
Strategic Website Design: Built for the client journey—featuring streamlined navigation, service-focused pages, and clear calls to action across desktop and mobile.
SEO Copywriting: Every word was written with searchability in mind, targeting local terms like “facials in Palmetto Bay,” “DMK enzyme therapy Florida,” and “custom facials near Miami.”
Client Experience: The site not only informs and educates—it builds trust, answers common questions, and makes scheduling seamless.
