Touch Aesthetic
Website Refresh for a Medical Aesthetics Practice in Philadelphia, PA
Custom Website Refresh for Touch Aesthetic
Injectables • Skin Treatments • Regenerative Aesthetics • Wellness
SERVICES
Squarespace Website Refresh
Website Strategy + UX
SEO Optimization | Strategy
Content Curation | Copywriting
PROJECT DETAILS
Touch Aesthetic is a modern medical aesthetics practice in Philadelphia, Pennsylvania, specializing in personalized injectable, skin, regenerative, and wellness treatments designed to create refreshed, natural-looking results.
With an established website already in place, Touch Aesthetic came to us ready to elevate their online presence. We refreshed the existing Squarespace website with a more refined visual direction, stronger service organization, strategic copy, and a clearer client journey — transforming the site into an experience that better reflects the modern, personalized approach behind the practice.
What we delivered:
Custom Squarespace Website Refresh transforming the existing website into a more elevated, cohesive, and modern digital experience.
Refined Visual Direction using editorial layouts, intentional imagery, typography, and design details to create a polished aesthetic that better reflects the Touch Aesthetic brand.
Strategic Service Organization creating dedicated pathways for neurotoxins, dermal fillers, PRF, skin treatments, IV hydration, weight wellness, and additional offerings.
Conversion-Focused User Experience making it easier for prospective patients to discover treatments, understand their options, build trust with the practice, and book.
Expanded Website Experience incorporating memberships, aesthetic education, provider information, FAQs, before-and-afters, and other trust-building content.
SEO-Focused Content + Structure strengthening individual treatment pages and local search targeting for medical aesthetics services throughout Philadelphia.
Integrated Online Booking strategically connecting visitors with Touch Aesthetic's booking platform throughout the website.
Mobile Optimization ensuring the refreshed experience feels intentional, polished, and easy to navigate across every device.
