How to Blog With Squarespace
Are you considering starting a blog but don't know where to begin? Perhaps you're uncertain about which platform to use, or you're worried about the technical challenges that come with designing a website.
Squarespace has got you covered. As a versatile and dynamic platform, Squarespace allows entrepreneurs to create professional and aesthetically-pleasing websites with minimal difficulty. Whether you're a new or established business owner, Squarespace's user-friendly interface, customizable templates, and built-in SEO tools make it the ideal choice for your blogging needs.
In this article, I will answer your questions about blogging with Squarespace so you can connect with more clients and make a bigger impact in the world. Let’s get started!
What makes a blog successful?
Before we dive into Squarespace, let’s look at 4 elements that contribute to a blog's success.
Dynamic Content: Keep your content fresh and relevant with new entries and regular updates that engage your readers and keep them coming back for more.
Intuitive Structure: Make it easy for your audience to find what they’re looking for. On your website, use clear navigation with the newest posts displayed first and an index for easy topic browsing. Within the posts, use headings and lists to make information clear and concise, and break up long sections of text with images.
High-Quality Content: Attract and retain your readers by producing high-value content that is well-written and relevant to your business goals. Create catchy headlines that make readers want to read more. When in doubt, ask yourself, “Would I want to read this article?”
Originality: The thing that makes your blog stand out from anyone else’s? You! When your blog has a distinct voice, your audience will feel connected to you, bringing them back to your blog again and again. Give your unique insights on the topics you share to set your blog apart from the impersonal content often found online.
As a small business owner, having a blog is a powerful way to showcase your business and attract clients. However, creating a successful blog and standing out from the crowd requires time, effort, and a great platform – that's where Squarespace comes in.
Is Squarespace good for blogging?
With the elements of a successful blog in mind, let’s dive into blogging with Squarespace. With Squarespace, bloggers can create, manage, and promote their blogs with ease, thanks to an impressive range of tools and features.
Here is why Squarespace is an excellent choice for bloggers:
Workflow Management Tools for Dynamic and High-Quality Content
Schedule posts in advance to keep your blog up-to-date with regular content.
Create a Featured Post to keep your blog fresh and your valuable posts visible.
Website Analytics to give you clear insight into your visitors and how they are interacting with your blog and website so you can continue to create content that they’ll love.
Exceptional Design Options for Originality and an Intuitive Structure
An intuitive drag-and-drop interface that makes it easy to maintain a beautiful and professional blog
Flexible blog layouts that allow you to customize templates to match your brand
Blog organization using categories and tags that help your audience easily find the information they need.
100+ gorgeous templates to choose from to find the one that matches your brand.
A variety of cohesive font options and customizable color palettes make the templates uniquely yours
Access to high-quality stock images and an in-app image editor to make it simple to put high-quality images in your posts
Video Blocks to include videos that enhance your blog’s message
Tools to Build Your Business: Marketing, Monetization, and SEO
Manage email campaigns and subscriber lists to keep your clients engaged
Connect social media accounts to maintain your brand across multiple platforms
Create a member's area to offer exclusive content, services, and products
Sell premium content, such as articles, podcasts, videos, and more, with high-quality information that your clients will value
Offer a paid newsletter with high-value content or reports for your subscriber list
SEO optimization to help you rank higher in search engines
Comprehensive Customer Care
Extensive Help Center with tutorials, guides, and articles to help you get the most out of the platform
Live Chat Support to get quick resolutions to your questions
Prompt responses to other requests so you can get back to business sooner
With all these benefits, Squarespace is one of the best choices for creating high-quality, optimized blogs that help you show up confidently online.
Squarespace Vs. WordPress
Both Squarespace and WordPress are popular platforms for creating blogs, so it’s common to wonder which is better for your blog.
Squarespace
Squarespace is known for being an all-in-one platform for websites and blogging. In addition to its easy-to-use drag-and-drop interface, which makes designing and editing blog posts a breeze, and its built-in SEO tools to ensure your blog is high-ranking on search engines, Squarespace handles website hosting and security, eliminating the need for bloggers to deal with these factors themselves. It’s a great platform with plenty of custom features for business owners at any skill level.
With Squarespace, you get a beautiful blog with a responsive design that works on all devices, without all the hassle. It’s less work for you, so you can focus on building your business and giving your best to your clients.
WordPress
WordPress is known best for being an open-source platform that supports complete flexibility in customizing your website. This is a great option for those with coding and technical knowledge but can feel confusing and time-consuming for those without that skillset or the help of a website developer. It’s a great platform for business owners that need heavy customization for their website.
So, which option is best for your business? The truth is that only you can answer that, but I find that most businesses can get their custom website needs met with room to grow using Squarespace. Plus, the all-in-one nature of Squarespace means it’s easy to get started today! No need to shop around for hosting, security, and third-party apps. Just sign up and start customizing.
Get Started With Squarespace
Ready to get your blog started and wondering what to do first? This is a great time to book a call with me! You can fill me in on all the details of your blog, business, and website needs, and I’ll tell you about how I can help you make your website dreams a reality. With my custom website builds and customizable Squarespace templates, I’ll help you find the perfect fit for your business.
And if you want to get a head start, check out my Squarespace Website Content Prompt Workbook. This workbook is for you if you want to:
Plan your website content
Gather your existing content
Learn to set up your website to convert
Design your website with your goals in mind
Click here to get yours today!
Ready to Get Started?
I'm a Squarespace expert, and I can help you create a website that you and your clients will love. Click here to learn more about my services, or contact me to get started today. I offer various services, from customizable templates to a completely custom website build.
And the best part? I'll help you every step of the way. You won't have to worry about a thing -- except how you're going to handle all the new business you're about to get!
♡ Alex E.
