4 Signs of Incredible Web Design
One of the first steps in growing your business is creating your website. For modern service-based businesses, this is often the first impression your clients get of you and your business. That’s why it’s crucial to make it amazing.
This guide will help you identify the signs of quality website design so that whether you choose a template, a custom-built site, or something in between, you feel confident that your website is the best it can be.
Your website is easy to navigate.
Navigation should be intuitive, easy to find, and consistent across all pages.
An intuitive website is one where all the components are clear and obvious. You want your users to know what to do next and where to find what they’re looking for.
Along these same lines, you want the navigation to be easy to find. Navigation buttons should be clear and easy to see. Pay attention to the colors and ensure they show up well on your background.
Finally, your website should be consistent across the entire site. Fonts, colors, and image types that coordinate well create a cohesive feel. Your navigation elements should be the same or similar from one page to the next for the smoothest user experience.
Your website looks custom-built, whether it’s a template or not.
Regardless of how you create your website, the end result should look like it was designed specifically for your business.
The design should reflect your brand and what makes your business stand out in the industry. Using your logo, brand colors, and consistent fonts will ensure that your website is easily recognizable. Custom photos or graphics instead of stock images will also make your website stand out.
Your website should also reflect your business goals. You know what your ideal client comes to you for, and your website should show that. Using colors, images, buttons, and navigation elements, your website can lead your clients to exactly what they are looking for.
Finally, make sure all the content on your website is well-written and custom to your brand. The tone of voice should be consistent and reflect the way you want your client to feel while working with you.
Your website has been built with your clients in mind.
If you're not thinking about your clients, who is? That's why a website should be built to make their experience as pleasant as possible. Here are a few questions to make this happen:
How do you want your ideal clients to feel when they come to your website?
What problem do you solve for your potential clients?
How does your service address this problem?
What does your client have to do to start working with you?
What results will your client experience with your service?
Once you know the answers to these, you can design your website to guide potential clients to exactly what they are looking for. Look at every piece of your site from the perspective of a client and they’ll find themselves not wanting to leave.
Your website is mobile-friendly.
In today’s world, a mobile-friendly website is no longer an option. In 2023, statistics show that about half of the visitors to your website will be using a mobile device. If your website isn't mobile-friendly, you may be missing out on potential customers who are using their smartphones and tablets to browse the web.
Here are a few tips for ensuring your site is mobile-friendly:
Check if the site loads correctly in a web browser on your phone or tablet.
Check that your images aren’t too large or in the wrong place on different-sized devices.
Check that your text is easy to read.
Check on your navigation and ensure that it’s easily accessible.
Check that your pop-ups or ads don’t block the screen and ensure they have an easy-to-find way to close out of.
And if you’re using Squarespace, you can celebrate, because our responsive templates do this for you – easily adjusting for any device.
One Final Tip
If you want to create a successful website, you’re best bet is to do it with a web designer who knows what they’re doing!
An experienced web designer will:
Listen to what you say and ask questions about your business goals and objectives.
Have a portfolio of websites they have designed.
Have ideas and suggestions on how to create a beautiful website that you and your clients will love.
So, how do you know you have an incredibly designed website? (Hint: It's not just about good graphics or fancy fonts.)
It's about how your site performs on every device, from desktop computers to mobile phones.
It's about creating an enjoyable experience that connects with your clients.
It's about addressing your client’s needs so they feel confident that you are the only choice for them.
With me, you get this and more! I am experienced in creating beautiful Squarespace websites that connect with your audience and convert them to clients. I am passionate about creating a website that resonates with you and your clients, so I take the time to connect with you and understand the ins and outs of your business.
I’ll also walk you through how to use Squarespace and all its helpful features so you get the most out of your website. View my portfolio and get started!
And be sure to get my FREE Website Content Workbook to organize your content to help you meet your business goals.
Ready to Get Started?
I'm a Squarespace expert, and I can help you create a website that you and your clients will love. Click here to learn more about my services, or contact me to get started today. I offer various services, from customizable templates to a completely custom website build.
And the best part? I'll help you every step of the way. You won't have to worry about a thing -- except how you're going to handle all the new business you're about to get!
♡ Alex E.
